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The Cover Story
The Making of Fitness Ventures as a Leading Crunch Fitness Operator
Fitness Ventures signed its first lease ten years ago, and when Brian Hibbard, the CEO, looks back he doesn’t remember...
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UpSwell Is Helping 2,500+ Gyms Grow — Here’s What Sets Them Apart
With nearly two decades in fitness marketing, UpSwell has built a reputation for helping gyms of every size grow and...
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Closing the Gap Between Wearable Data and Member Coaching
New research reveals which wearable metrics you can trust and which ones are misleading your members. A comprehensive meta-analysis published...
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Franchise Equity Partners Acquires Bravo Fit, Planet Fitness’ Australian Franchisee
Planet Fitness, Inc.and Franchise Equity Partners (FEP) announced that FEP has acquired Bravo Fit, the Planet Fitness franchisee in Australia,...
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6 Ways Operators are Marketing Lifestyle Change, Not Just Memberships
Marketing leaders share how they're shifting club advertising from amenities and dues toward the outcomes members are really seeking. Marketing...
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Todd Scartozzi on Building Value Into Every Retro Fitness Membership
The high-value, low-price gym floor doesn't look — or feel — like it did a decade ago, and the operators...
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Crunch Fitness Franchisee Brings 20 New Clubs to Phoenix Market by 2027
Southwest Fitness Holdings LLC, a subsidiary of CR Fitness Holdings, is expanding Crunch Fitness’ presence in the Phoenix market with...
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Why Customer Service Still Matters in Fitness Software
Today, many operators are frustrated with the support they receive from their current software providers. Many feel like they don’t...
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Why Premium Strength Equipment is a Competitive Advantage for Health Club Operators
Today's members have more fitness options than ever before. From boutique studios to luxury health clubs, expectations for strength training...
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More from Club Solutions
The Simple Coaching Cue That Could Boost Member Strength Gains
A systematic review finds that lifting and lowering weights slowly outperforms self-paced training for both nervous system adaptation and strength...
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EoS Fitness Powers Through Q2 with Standout Growth
EoS Fitness maintained strong momentum in Q2 2026, opening nine new gyms and signing nine new leases across six states....
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Midtown Athletic Club Launches the Alan G. Schwartz Community Tennis Program Expanding Access to Tennis in Underserved Communities Across Chicago
Midtown Athletic Club announced a partnership with the United States Tennis Association and the Chicago Park District to introduce the...
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Chuze Fitness Appoints Jon Eckman as Chief Development Officer
Chuze Fitness announced the appointment of Jon Eckman as chief development officer. Eckman joined the company in April and will...
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Recovery is Raising the Bar for the Member Experience
Operators at EoS Fitness and StretchLab share how recovery is driving engagement and revenue. For years, recovery amenities occupied the...
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CR Fitness Holdings Earns Six Awards at 2026 Crunch Convention
CR Fitness Holdings, one of the largest and fastest growing franchise groups of Crunch Fitness, was recognized with six awards...
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Gold’s Gym Strengthens Executive Leadership With Appointment of Brad Reynolds as Sole CEO
Gold's Gym has named Brad Reynolds as sole CEO, signaling a bold new chapter for the brand. With deep roots...
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Eccentric Training: The Missing Piece in Your Members’ Strength Programs
New research reveals why lowering the weight — not just lifting it — may be the most valuable, most overlooked...
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Fitness Brands Announce New Club Openings Across the U.S.
Amped Fitness, Life Time, BODYBAR Pilates, Crunch Fitness and HOTWORX announce new locations nationwide. Several fitness brands have announced new...
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Absolute Recomp: Building the “Disneyland of Fitness”
How three fitness industry leaders identified an underserved niche — the hardcore strength enthusiast — and built a premium, proprietary...
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2026 Buyer's Guide
