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UFC GYM was founded in 2009 as the first major brand extension of premium global sports brand and premier MMA...
Read moreDetailsWith nearly two decades in fitness marketing, UpSwell has built a reputation for helping gyms of every size grow and...
Read moreDetailsFitness marketing's old seasonal playbook is breaking down and clubs that focus too much on January are leaving money on...
Read moreDetailsCrunch Fitness announced the appointment of Chequan Lewis as CEO, effective immediately. Lewis succeeds Jim Rowley, who has transitioned to executive...
Read moreDetailsJoe Cirulli — a fitness industry pioneer, entrepreneur, and founder of Gainesville Health & Fitness (GHF) — is bringing his...
Read moreDetailsIndustry leaders share how shifting member expectations and community-first thinking are reshaping group fitness programming. Group fitness remains one of...
Read moreDetailsEōS Fitness is bringing reformer Pilates out of the boutique studio and onto the gym floor, giving members access to a...
Read moreDetailsWhy pay for multiple boutique studio memberships when you can access nine boutique-style studios all in one hallway? At the...
Read moreDetailsIn the fitness industry, there is a growing pressure to deliver more intentional member experiences. That shift is pushing clubs...
Read moreDetailsUFC GYM announced the launch of its second premium fitness destination in Jaipur. The first location opened at Sunny Trade...
Read moreDetailsAmped Fitness is launching the Amped Creator Program, a new initiative designed to recognize members and creators who document their...
Read moreDetailsSuccession planning isn't a finish line — it's a process that starts years before any leader steps back. Scott Gillespie...
Read moreDetailsThe fitness industry's premier executive retreat returns May 17-19, 2027, in Nassau, Bahamas. Club Solutions has announced the dates and...
Read moreDetailsBeing overweight and being unfit are not the same thing. That's the central finding of a new meta-analysis published in...
Read moreDetailsFrom a single location to one of Crunch Fitness’ fastest-growing franchisees, Fit Fusion, LLC, is scaling at an accelerated pace in...
Read moreDetailsPurpose Brands announced that Icon Palestre, an Italian fitness management company led by CEO Felice Orsinetti, has secured franchise rights...
Read moreDetailsAligned Fitness Holdings, one of the nation's leading operators within the Club Pilates system, has acquired six high-performing Club Pilates...
Read moreDetailsCrunch Fitness announced the launch of Crunch Reform Pilates, a new reformer Pilates studio concept designed to bring one of...
Read moreDetailsThree operators share how they're winning back former members in the most recent Thought Leaders panel. Fitness operators know member...
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