Q: We are a large multi-purpose facility, but we still do in-house billing and collections. Is it worth paying the extra percentage to outsource and use a third-party billing service? – Submitted by Kelly Tobey, Membership Manager of The Sporting Club, La Jolla, Calif. A: In one word: Yes. Smaller studios and low-traffic gyms can still get [...]
Technology is sweeping all industries around the world. In the health and fitness industry, all manufacturers are trying to come up with new concepts to make fitness more interactive and technological. “Obviously, if the manufacturers create innovative equipment that members enjoy — they are more likely to join the club that obtains that equipment,” said [...]
SAN RAMON, Calif. – 24 Hour Fitness has gone ‘mobile’. The company recently introduced My24 – an iPhone application and Mobile Web site that brings fitness management features directly to a mobile device. Users can now locate clubs while on the move, review club amenities, look up class schedules and access a variety of fitness [...]
Management software has completely changed the day-to-day operations of the health and fitness industry. For Mark Fisher, the president and COO of Sport & Health in Washington D.C., the challenge has been adapting to software and compromising between how he feels the business should run and how the business can operate to satisfy the software. [...]
By: Carole Oat Keeping your computers running well and free from viruses and malware is a must for every company. Following the best practices outlined below will go a long way in keeping club data and the private data of club members safe, along with ensuring that your computers run at maximum efficiency 24/7, 365 [...]
Many clubs spend the majority of their marketing budget on acquiring new members and a smaller percentage toward retention programs. Today, more clubs have begun to target their current membership and allocate increased time and money on successful retention programs designed to target low users. They have learned to harness the excitement of new members, [...]
“Your Clients Are Looking for More Than Fitness. Give Them Everything They Want” is the theme for this year’s Club Industry show, which will be held October 14th through 17th in Chicago. The conference includes an expanded emphasis on retention, numerous topics that confront today’s economic realities and in-depth coverage of wellness issues. Club Industry [...]
