What do you know about your members? Do you know who their favorite football team is? Do you know what kind of car they drive? I challenge my staff to learn one new thing about a member every day; whether it’s the kind of car they drive, their kids’ names, their favorite college football team. Now imagine [...]

Q. Our city is very strict when it comes to marketing — gated communities, signage restrictions. What creative strategies do you recommend on a startup budget? – Justin Bowers, the co-owner of Synergy Fitness, Mechanicsburg, Pa. A. We all know how important marketing is to the success of a fitness business. Knowing this, I’m sure [...]

If you don’t have a blog you need one right now. Social media and interaction is critical in this day and age. Just as you are reading this tip right now, your members can seek the same from you. Your blog should be the go to resource for free info, workout tips and tricks, and [...]

Effective use of member surveys can help you identify the needs and wants of your membership base. They can also be a fun way for people to interact with the facility on a regular basis, which can lead to increased retention. Remember the more things you can have your members participating in at the club, [...]

Here’s a short and simple tip to increase your retention and over all impact on your club and it’s community: Every employee, trainer, ower or otherwise should perform five random acts of kindness every day for your membership base.  They could be as simple as opening a car door, helping rack some weights or talking [...]

If you’re like most club operators you probably have a love/hate relationship with your members. Unfortunately, a lot of the time hate is the more appropriate roll.  Most club operators get frustrated at the small things like cleanliness, or the annoying member who is tapping his toe behind you while your enjoying your personal workout.  However, [...]

Believe it or not, one great way to get your members to become more loyal is to get them to buy MORE from you. This includes anything from fitness bootcamps and personal training, to simpler items such as a protein bar and yoga mats. The more involved you get your members and the more programs [...]

One of the key aspects to retaining members, and certainly the most fulfilling, is ensuring people become personally attached to you and your facility. As I always say, relationships make the business. Do you know your clients by name? That’s the obvious one. How about their spouses name, their occupation, whether or not they have [...]

Quarterly personal training assistance is one of my favorite ways to boost retention as well as increase revenue in your personal training services. All too often, clubs are fighting to give less and take more away from their clients. In fact, it’s not uncommon for me to hear from club owners who refuse to give [...]

Keeping in contact with you members is an absolute must and e-mail marketing dollar for dollar is the best marketing method available. There are many services our there that allow you to keep in contact with you members and it is important that you invest in one of them. Weekly tips and tricks are a [...]