Beginning July 1, 2010 businesses offering ultraviolet tanning services must collect a 10 percent excise tax as part of the excise tax requirement of the Affordable Care Act, enacted in March 2010. Businesses must collect the tax at the time the customer pays for service; if the customer doesn’t pay then the tanning service provider [...]
Q. Our city is very strict when it comes to marketing — gated communities, signage restrictions. What creative strategies do you recommend on a startup budget? – Justin Bowers, the co-owner of Synergy Fitness, Mechanicsburg, Pa. A. We all know how important marketing is to the success of a fitness business. Knowing this, I’m sure [...]
Have you ever walked into a club, and seen an advertisement for a free cruise on the wall, gift certificates at the front desk or a free New Year’s dinner? Incentive programs are a great tool for motivating members and boosting your club’s bottom line. Whether it’s the competition or the prize itself, by rewarding [...]
The economy is still posing challenges for both businesses and consumers — making everyone very budget conscious. Many people have become increasingly conservative in their spending. Now is the time to get creative to expand your revenue. Many of us prefer to pay for goods or services that we use over time in equal payments, [...]
Clubs of all sizes are implementing a one-time member charge often called an Annual Maintenance Fee, sometimes called a Facility Enhancement Fee or Capital Reserve Fee. Basically, this additional billing allows the club to collect a preset amount once a year, typically for use in club improvements such as buying new cardio equipment, replacing carpeting, [...]
The sales staff can bring members in one after another and attempt to sell more and more members all day. However, like the saying goes, it’s easier to keep a member than it is to get a new one. With that said, how can a club ensure more profits from those members than just the [...]
You’ve done your research and agree that a juice bar in your health club is not only going to make a tremendous profit center, but it’s critical for providing the nutritional component that so many of your members need. So, what’s the next step? Choosing a Designer Do It Yourself? – You may have talent [...]
The first quarter of a new year in the fitness industry is always stressful, but also a great opportunity to take advantage of new member sales and increased revenue. Now that the excitement of the New Year has quieted down, it’s a good time to audit your business and to see where you can add [...]
Inside Sports Clinic joined the former Kansas City Chief lineman Will Shields at his 68’s Inside Sports to combine an unorthodox combination of businesses – a fitness club and a fitness rehabilitation clinic. Members in clubs are always going to have the ongoing issue with soreness and injury. For clubs, this can be worrisome – [...]
Jim Rowley had never given any thought to his life revolving around the fitness industry. He was a U.S. Marine, focused and driven, a natural born leader – capable of pushing himself as hard as necessary to reach the top. While fighting a war in the Persian Gulf, he continually received letters from his twin [...]
