The PowerMax 360 is the most revolutionary piece of strength and conditioning equipment that is functional and safe for everyone from 8 to 88 years old. The 360 brings a completely new meaning to functionality, specificity and safety in exercise, as well as the most comprehensive strength and cardio conditioning workout one could possibly perform [...]
At the end of June it was announced that Steven Nero had resigned as the president and COO of Star Trac. Simultaneously, Star Trac stated that it would replace Nero with Mike Leveque, who was formerly Star Trac’s managing director for Europe and Africa, and a 17-year veteran with the company. To grasp a better [...]
Big Ass Fans have been a welcome addition to fitness centers since their inception over 10 years ago, providing enhanced member comfort through air movement as well as reduced energy costs for facility owners. Designed to quietly circulate large columns of air, Big Ass Fans provide non-disruptive, comforting breezes that create a “feeling of coolness” [...]
Clearwater, Fla. – To support its members’ long-term wellness goals, Lifestyle Family Fitness has launched “Lifestyle Your Store,” an online shopping experience that brings together a diverse array of nutritional supplements and fitness-related products in one convenient Web site. “Good health is about more than just regular exercise,” said Kevin Laferriere, the president of Lifestyle [...]
Think about what it would be like to offer members an experience that would let them exercise in the lush forests of Hawaii, hike the majestic Grand Canyon, take the Hollywood Walk of Fame or even run the famous Las Vegas strip within your facility’s walls. That is exactly what they can do using Virtual [...]
AFTER SPENDING TWO YEARS COLLECTING DATA FROM FITNESS industry experts, Star Trac developed its Inspiration Strength™ line. The design gives clubs a sleek modern look while helping members feel empowered when they use the equipment. Star Trac conducted detailed research on the human movement to insure outstanding function and feel. Inspiration is truly a strength [...]
In the current economic climate, it can be difficult for club owners to think about expansions and renovations to their facilities, but here are three reasons why this is the right time to plan or begin these types of projects. A Turning Economy Economic downturns are cyclical, and the most successful companies plan for the [...]
For some club members, stepping onto the gym floor is an intimidating experience. Many people really want to work out, but do not know which machines to use, especially when it comes to strength training. For example, some members might understand the importance of strength training, but may not feel comfortable using free weights, or [...]
Since its introduction, The Precor Adaptive Motion Trainer (AMT®) has been receiving praise from gym owners and members alike. The AMT is widely heralded as the first piece of functional cardio equipment that adapts to the user’s movements instead of forcing the user to adapt to it. This, along with a cutting-edge design that offers [...]
There’s much more to making a profit at your club than collecting membership dues, and if you can add value to the overall member experience by offering additional services that are smartly priced and convenient, you’ll not only set yourself up for better retention rates—and the money that follows—but for increased monthly profits. To make [...]
