Imagine all the help it could provide clubs if for one day they could insert themselves into the member’s shoes. This month we did just that. Jordan Martinez, 22, discussed his experience at Gainesville Health and Fitness Centers. Martinez joined the club in June and has since signed up for personal training. Martinez could have [...]

There is a lot of talk about functional training but is it just another passing ‘fitness fad’ or should all of us be incorporating this training concept and equipment into our own clubs? The move to this form of strength training and conditioning is happening due to the type of training that allows your members [...]

Technique Fitness Gym Management Solution (GMS) uses the Internet and a proprietary Web-based application that syncs with a variety of mobile technologies. It permits gym operators to expand high-margin personal training services deeper into their client base and better manage the personal training program. 1. Technique Fitness GMS Expands Personal Training Deeper into the Member [...]

Certifications Make the Difference The key to having a top-notch personal training program begins by hiring certified personal trainers that fully ensure the representation of the club’s brand. The difference between a club that can’t get its personal training off the ground and the club that has a thriving personal training business may not have [...]

Personal Training without sound nutrition practices is like peanut butter without jelly, Simon without Garfunkel or bacon without eggs; they simply go together. Offering personal training in your facility is essential for both your club’s health as well as your members’; there is no disputing this. Why then, do we often focus on just personal [...]

Personal Training has become a necessity within the industry that can yield big profits to a club’s bottom line. Many clubs within the industry attribute anywhere from 15 to 30 percent of their revenue to personal training – not offering personal training would be the equivalent to throwing money down the drain. It’s safe to [...]

A lot of clubs are trying new marketing schemes and promotions this time of year. For any club, providing a free membership is ridiculous. However, for one club in Greenville, S.C., new members have the ability to exercise without monthly dues; it’s all based on their participation. Coop’s Health and Fitness has started an advertising [...]

With weight loss at its core, Fitness Evolution has propelled itself out of a small-garage gym in the owner’s back yard, to a full service club that retains members by giving them a taste of a healthy lifestyle. Having a purpose behind a business has been the biggest motivator for successful people. Vito LaFata, owner [...]

We’ve recently learned that “42 percent of club members attend their clubs less than 50 days per year.” If members aren’t using the club that much, how can you generate more revenue? As the New Year approaches, it’s a good time to shake things up a bit and find new and creative ways to generate [...]

Americans are AWAKENING to the concept of preventive health care to improve quality of life and stave off potentially life threatening illnesses. In no segment is this truer than people aged 55 and older. Federal Reserve and market research reports state that the 50-plus market owns about 70 percent of the nation’s wealth and is [...]