What do you know about your members? Do you know who their favorite football team is? Do you know what kind of car they drive? I challenge my staff to learn one new thing about a member every day; whether it’s the kind of car they drive, their kids’ names, their favorite college football team. Now imagine [...]
Micromanagement has long been a dirty word in business. Micromanagement is the perceived over-involvement of a manager defined by excessive details and minutiae, numerous rules and corrections — a desire to control the minds and actions of a staff, or as perception would challenge: the inability for a manager to surrender that control. Micromanagement is [...]
Ten years ago it never occurred to Billy Malkovich that he would be working in the fitness industry — he was dead set on becoming a lawyer and politician on Capitol Hill. However, like many things in life, direction changed for Malkovich. He graduated from Arizona State University, worked for Senator John McCain in Washington [...]
Oh, wouldn’t it be nice if your position as a manager in the fitness industry were a 9 to 5 job? Imagine the simplicity if all staff arrived at the club together every morning and left together each night, and all of your members came only during these “business hours.” But, the reality is that [...]
Who would have thought that clubs could boost their profits from focusing on the health of other businesses? More than ever, profitable clubs in the industry are thinking outside the box and assisting corporations with their health and wellness. Companies such as Club One in Northern California have worked hard to conquer this area of [...]
Members desire great amounts of social activity. They come to the club to be around other people, and to get fit. Group X gives members something they aren’t used to. It builds community and lets them interact with each other, as they get fit. “Group fitness is popular because you are not working out alone,” [...]
In his early 20s Peter Taunton was attempting to turn around a club that was almost $100,000 in debt. Sitting at his home in Willmar, Minn. he pondered how he would make payroll the next day. As the morning sun came shining through the window, a weary-eyed Taunton had stayed up all night with no [...]
Who said the president of a successful company had to be over the age of 30? After speaking with the President of O2 Fitness Clubs, Michael Olander Jr, age was discovered to be an insignificant number that means nothing. The young individual has successfully grown a club he started with his friend Kevin Hedley in [...]
Liability within the club can start on the front steps. Ed Trainor, the vice president of fitness services and product development for Town Sports International (TSI), said liability is everywhere within a club. “People are coming in to exercise and not all of them are fit,” he said. “Many have health issues that cause us [...]
In today’s evolving and hyper-competitive fitness business, only organizations that have continuing aspirations to be great will be a part of the industry’s meteoric growth. It will take a progressive and revolutionary kind of leadership to guide a business to greater successes in the next decade. It is that kind of leadership that will become [...]
