Wednesday, September 8th, 2010

The PowerMax 360 is the most revolutionary piece of strength and conditioning equipment that is functional and safe for everyone from 8 to 88 years old. The 360 brings a completely new meaning to functionality, specificity and safety in exercise, as well as the most comprehensive strength and cardio conditioning workout one could possibly perform [...]

The cardio area in the club is the safe haven for many new members. New members have a desire to get healthy, and although they may not understand weights or strength training, most understand how to push the go button and start walking, running, pedaling, or … ellipticaling. The fitness industry sees this consistent trend [...]

For the first time in 20 years, the sale of fitness equipment took a hit, club memberships mildly dropped and regular fitness enthusiasts worked out less. The Sporting Goods Manufacturers Association polled 41,500 homes in an online survey and found more than 60 percent of Americans exercised regularly. Seniors made a significant impact in the [...]

By: Tyler Montgomery When some club owners hear the terms “remanufactured,” “refurbished” or “used” equipment they tend to shut down. However, second-hand equipment can often help clubs gain an advantage over the competition by lowering overhead. In turn, this can free up resources, allowing clubs to focus on what really brings in the revenue – [...]

Since its introduction, The Precor Adaptive Motion Trainer (AMT®) has been receiving praise from gym owners and members alike. The AMT is widely heralded as the first piece of functional cardio equipment that adapts to the user’s movements instead of forcing the user to adapt to it. This, along with a cutting-edge design that offers [...]

“Your Clients Are Looking for More Than Fitness. Give Them Everything They Want” is the theme for this year’s Club Industry show, which will be held October 14th through 17th in Chicago. The conference includes an expanded emphasis on retention, numerous topics that confront today’s economic realities and in-depth coverage of wellness issues. Club Industry [...]