Ten years ago it never occurred to Billy Malkovich that he would be working in the fitness industry — he was dead set on becoming a lawyer and politician on Capitol Hill. However, like many things in life, direction changed for Malkovich. He graduated from Arizona State University, worked for Senator John McCain in Washington [...]
Club H Fitness members and friends raised $13,548 for the American Cancer Society at their annual “Spin For Life” held on May 23 in Hoboken, N.J. More than 200 spinners participated in this year’s event on Frank Sinatra Drive. The six hours of spinning classes took place under warm and sunny skies on the Hudson [...]
Founder and CEO Gale Landers grew his Fitness Formula Clubs in Chicago right out of the rich farmland that surrounds the Windy City and spreads across the state of Illinois. While growing up on the family farm, Landers discovered his passion of becoming an entrepreneur. From the farm, he set himself on a path to [...]
Technique Fitness Gym Management Solution (GMS) uses the Internet and a proprietary Web-based application that syncs with a variety of mobile technologies. It permits gym operators to expand high-margin personal training services deeper into their client base and better manage the personal training program. 1. Technique Fitness GMS Expands Personal Training Deeper into the Member [...]
NEW YORK — The American Cancer Society, the nation’s largest voluntary health organization, today will launch a new nationwide movement to shine the spotlight on a sobering statistic: one in three women will get cancer in her lifetime. Choose You (www.ChooseYou.com) is designed to inspire women to take action and put their health first in order to [...]
A simple thank you card can make all the difference in your customer experience. It’s a pretty simple concept, right? But, I bet you’re not using it. The health club industry is becoming more about building relationships now than ever before, especially for middle market facilities that are searching for an identity and competing in [...]
Endurance. Speed. Efficiency. These goals are critical to athletes in their pursuit of excellence. Whatever the sport, it becomes increasingly challenging to achieve an optimal workout and stave off the competition. Monitoring the effects of exercise is important as a means of ensuring progress and subsequent success. After all, finishing second isn’t an athlete’s goal [...]
In certain instances drastic changes must occur to ensure growth. In the fitness industry, the changes don’t always have to do with the size of the club, its design or the classes it offers. Sometimes, it takes a leader to take a good look around and remove the dead weight. Karen Raisch-Siegel, the executive director [...]
Retention must start on the first day your new member joins your health club with a simple thank-you letter. Ask yourself, when is the last time you purchased something and two days later got a thank you letter for buying your item? I personally can’t recall the last time I got a thank-you letter in [...]
MINNEAPOLIS – Minneapolis’ Target Center Arena was transformed into the world’s largest cycling class with the “Ride of a Lifetime.” Hosted by Life Time Fitness, the event was officially certified as a new Guinness World Record™ by Guinness Official, Kimberly Partrick who attended the event and made the live post-event proclamation. The two-hour, high-energy Ride [...]
