Current Topics
Q: We recently had a competitor open down the street with a business model identical to ours. How do we compete? – Submitted by Kyle and Dale Snesrud, owners of America’s Fitness Center Rosemount, Minn.
A: With all the discussion about how to compete with giant corporate facilities and with low-cost gyms, we forget that the most common competitors are those who have a business model mirroring... [Read more]
Kyle Harrod at Maximum Fitness realized people needed to see results to feel like their membership was worth the cost. He developed his club to be focused on its members and get them exactly what they were searching for.
Kyle Harrod has spent years walking through gyms and watching members never get results. He has seen them sit down on a piece of equipment with no understanding of proper form or how... [Read more]
Another New Year season has come and gone and we all have embraced and weathered the New Year’s Resolution storm. By working 24-7, we’ve enrolled busloads of new members, most of which are excited to finally begin their health and fitness plan that has been put on the back burner for who knows how long. So, now is the time we can relax, sit back and catch our breath, right? Absolutely not! Now... [Read more]
Billing
Monthly Dues Members
The most successful clubs put 70 percent or more of their members on monthly billing plans. On average, a person on monthly billing will remain a member for 18 to 24 months compared to paid-in-full members whose renewal rate is only 40 percent! Banks like this for resale value or new capital financing.
Checks or Credit Cards
A key decision: Should we accept all forms of... [Read more]
Personal Training without sound nutrition practices is like peanut butter without jelly, Simon without Garfunkel or bacon without eggs; they simply go together.
Offering personal training in your facility is essential for both your club’s health as well as your members’; there is no disputing this. Why then, do we often focus on just personal training and forget the nutritional component? I could... [Read more]
Maria Parrella-Turco doesn’t spend a lot of time thinking about the struggles she may or may not have had working in a male-dominated industry. She didn’t get involved in fitness clubs to become a fitness maniac or prove anyone wrong. In the early 1990s, Parrella-Turco saw first hand how clubs could change a person’s life and has dedicated her time and energy to building a club and helping the... [Read more]
Sunlighten™ has introduced the world’s first sauna with personalized biofeedback tracking as well as customizable full spectrum infrared heat that targets specific health concerns. Sunlighten’s revolutionary new mPulse™ Infrared Sauna Series includes a biofeedback monitor programmed to wirelessly measure and send heart rate and calories burned into a wellness Web site for personal use. The... [Read more]
Read More Current Topics
Retention Tip of the Week
 Ask Your Members What They Want: Do members renew if needs are being met? You bet! The only way to meet needs is to first know what they want. You should have many ways to find out what members a looking for: surveys, client panels, suggestion boxes, an open-door-management policy, whatever you need to do to stay in tune with what the majority is expecting... Read
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Sales Tip of the Week
 Ask For the Sale: The easiest way to get your members buying more from you is to simply ask them to buy more from you. It really is that simple. You lose 100 percent of the sales you don't ask for. Make sure your front desk staff is asking everyone that walks in if they would like to buy a pre-workout drink, and ask everyone on their way out if they are currently taking any protein... Read
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