Current Topics
A successful personal training department provides a great source of revenue as well as a steady stream of happy, healthy members. “The personal training department is the heart and soul of who we are,” said Todd Durkin, the owner of Fitness Quest 10 in San Diego, Calif., the head of the Under Armour Performance Training Council and the author of “The Impact! Body Plan.” “It is the culture... [Read more]
“You never hear anyone say that cleanliness isn’t important to them,” said Guy Coffey, the owner of four Anytime Fitness locations in Colorado.
Keeping your club clean is imperative to a club’s business. Implementing systems and daily follow through can provide the right tools to ensure your club meets its clean standards, every day.
Keeping Clean
“Everyone on staff is in charge of disinfection,”... [Read more]
Technogym launched its newest product, VARIO, at the Athletic Business Conference in December 2011. VARIO enhances calorie burn by adapting to the user’s movements on the fly. It will start being delivered to facilities in February 2012.
From the classic vertical step, to a simple walk, to a long stride, VARIO adapts dynamically to the user, reducing fatigue and increasing the amount of time actually... [Read more]
I attend many owner conferences, tradeshows and think-tank groups, so I am very involved at many levels in the industry. A common theme I hear is how to find new ways of driving new revenue into the clubs. What works and what doesn’t.
Personal training is undoubtedly the most often talked about and primary focus. I understand it, the tools are already there and finding personal trainers who are truly... [Read more]
In these less than ideal economic times, how can a club avoid being in a constant state of reduced profits? The old school of thought is to incorporate at least three to five new concepts to your business model each year. However, each year, clubs experience continued financial increases in many different areas of the club. How can a club continue to grow and prosper, even when it’s continually spending... [Read more]
Striving for a goal can bring out the best in people, and can be the best motivation for getting in shape. Kathy Hankins, 55, of Reno, Nev., had one goal in mind — to climb the base of Mount Everest.
“It has just always been a goal of mine in the back of my head,” said Hankins. “My dad gave me a book on Mt. Everest when I was like 10 years old and ever since then I wanted to climb it. It was... [Read more]
Anthony Moses, 48, understands what it means to look adversity in the eye. At an early age, Moses was diagnosed with Crohn’s Disease, an inflammatory bowel disease that affects parts of the gastrointestinal tract. The disease completely changed Moses’ life at 11 years old. Previously, he had desired to play football, doing push-ups and sit-ups every night beginning at age 8. “When I got Crohn’s... [Read more]
Most gym owners invest large sums of time and money into marketing and on the most up-to-date exercise equipment. Yet their “systems” to capture leads remain trapped in the 1960s — with valuable information on potential clients stashed away.
This scenario is all too common. But finally, it’s possible to jump into the 21st century with iDesk Solutions Revolutionary Paperless Health Club System.... [Read more]
Q. I hear good and bad about promoting our business on daily deal sites like Groupon. What is your opinion? – Taylor Jarvis, the owner of Fit-Escape Boot Camp, Burlington, Ontario, Canada
A. Deal-of-the-Day (DOTD) sites have helped make a lot of money for a lot of gym owners. Some owners literally attribute their entire success to these services. Unfortunately, for those of you late to the game,... [Read more]
The Sports Center at Chelsea Piers is one of the premier athletic facilities on the East Coast, sitting confidently on the Hudson River over looking Hoboken, N.J., on the West Side of Manhattan. The Sports Center at Chelsea Piers is one of the greatest aspects of New York City, and according to Yelp.com, it is one of the best reasons to travel, or live in Chelsea, Manhattan.
Chelsea Piers has a vast... [Read more]
The right club management software can help your business run smoother and more efficiently. With so many company options and a wide variety of features a club has many possibilities as to what they can accomplish with club management software. Talking with several companies can give clubs the best perspective on all of their options.
Using your software to only handle the basic needs of the club... [Read more]
Merritt Athletic Clubs is inviting all of Baltimore to join them for “Baltimore’s Biggest Holiday Office Party.” The free event will take place on Dec. 8, 2011, from 7:00 p.m. – 11:00 p.m. In addition to club members, Merritt invites any and all community members 21 years of age or older. VIP section tickets can be purchased for $75.
“Many companies have been forced to forgo their holiday... [Read more]
Read More Current Topics
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The Alaska Club, Going Clean
January Cool Down
January Marketing Alert
