Current Topics
Standing on the steps of Georgetown University with a fresh law degree in hand, Mitch Wald may have had a successful legal career laid out before him. Instead, Wald tossed his degree to the side, grabbed up his tennis racket and out of all things started giving tennis lessons in a quest that has led him to a prosperous and successful career in the fitness industry.
The Big Solution
Wald, the COO of... [Read more]
Health and fitness clubs are the new solution for personal wellness. Although this creates more responsibility for clubs, it also gives them a great opportunity to improve their business. Implementing spa services in a club can easily improve retention, amp up marketing and boost a club’s bottom-line.
Spas for Marketing and Retention
Combining two major categories may grab a club owner or GM’s... [Read more]
Q: I know prospects are researching their options on the Internet before they visit my facility. How can I make sure they find my Web site? – Submitted by Lisa Callaway, owner of an Anytime Fitness
A: There are a number of ways to help your prospects find your Web site. First you must promote your Web site everywhere possible, especially on every piece of marketing you distribute. Second, you... [Read more]
One of the more sought after aspects of physical fitness also happens to be one of the hardest to achieve. Almost daily, athletes and fitness enthusiasts target abdominal muscles. When members enter a club, often one of the first areas they meet is a stretching room that can be doubled as an ab station. Recently, in this small area, a sleek new machine can be found. At first, you might not know how... [Read more]
The first quarter of a new year in the fitness industry is always stressful, but also a great opportunity to take advantage of new member sales and increased revenue. Now that the excitement of the New Year has quieted down, it’s a good time to audit your business and to see where you can add revenues and minimize costs to make your center more profitable.
Increase Revenue Streams
Focus on Marketing... [Read more]
Myth 1
People who visit juice bars in health clubs are nothing more than testosterone laden Neanderthals aggressively ingesting synthetic 80 gram protein shakes and scientifically engineered, borderline illegal, bug juice.
BUSTED
Guess what? Times have changed. People of all demographics are getting the message that proper nutrition is just as important as their workout. They understand that real... [Read more]
Inside Sports Clinic joined the former Kansas City Chief lineman Will Shields at his 68’s Inside Sports to combine an unorthodox combination of businesses – a fitness club and a fitness rehabilitation clinic.
Members in clubs are always going to have the ongoing issue with soreness and injury. For clubs, this can be worrisome – if a member stops coming to their club for a short time, it increases... [Read more]
Read More Current Topics
Retention Tip of the Week
 Employee Training for Retention: Excellent training is the first key to retaining club members. During cover story interviews over the last several months, major players in the industry have attributed their club’s success to great teamwork that began with rigorous training.
Take a tip from the big-time retail corporations such as Barnes & Noble and Target. Each employee is put through the same type of basic training... Read
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Sales Tip of the Week
 Be on High Alert and High Receive: Your job is to listen to your members and potential members. You must accurately hear what they are saying and not saying. You need to be aware of all verbal and nonverbal signals as these are very important in communication.
Find out what your potential members want, need and ... Read
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